THOUGHTS

Protected: CPG brands need to wake up.

| THOUGHTS | No Comments

There is no excerpt because this is a protected post.

Private Label Brands stand to gain the most from an Omnichannel strategy

| THOUGHTS | No Comments
With Amazon’s recent purchase of Whole Foods, the CPG community has been put into a tailspin trying to figure out...

The Importance of Perspective in Cause Marketing

| THOUGHTS | No Comments
With the increasing digitization of consumption, rapidly shifting demographics, new and unique expectations of younger generations of consumers, and a...

Innovation is NOT a process

| THOUGHTS | No Comments
Managing Director of Spring Design Partners, Meghan Labot, had the pleasure of presenting recently at Beverage Forum 2017 in Chicago....

Learning from the Startups

| THOUGHTS | No Comments
We were recently asked by a client if we thought it was possible for a big organization to act like...

Thinking differently about beverage innovation

| THOUGHTS | No Comments
Spring Design Partners has over 20 years of experience working in the beverage category, and in that time, we have...

Is branding the key to a successful startup?

| THOUGHTS | No Comments
Products may change, but core brand remains the same. On April 5th, Spring Design Partners hosted a panel discussion, Spring...

Leveraging AI in Marketing Research

| THOUGHTS | No Comments
Even if big data is driving the market, we truly believe market research needs empathy and emotional understanding to apply...

Why “Brand” Could be the Unspoken It-Factor for Startups

| THOUGHTS | No Comments
When you launch a business there are many things to think about and prioritize. Where does building your brand factor...

Why It Pays To Work With A Small Agency.

| THOUGHTS | No Comments
Celebrating our Davey Award for Bamboozlers, we had a conversation with Spring Design Partners Vice President/Creative Director, Daniel Andersson, about...

Entrepreneurs Shouldn’t Be Afraid To Knock On A Branding Agency’s Door.

| THOUGHTS | No Comments
Entrepreneurs often tend to miss the branding step in their journey to entrepreneurship. They usually focus on the product attributes,...

Storytelling Alone Is Not Enough.

| THOUGHTS | No Comments

Simple brand stories are not enough. Brands need to create a deeper story that engages consumers in multisensory ways.

Everything You Thought You Knew About Packaging Design Is Wrong

| THOUGHTS | No Comments

We all know that the retail environment is changing at a rapid pace and the functional needs of shopping are…

Great Brands Never Stand Still

| THOUGHTS | No Comments

Successful brands understand that to stand still devolves progress.

Why Your Brand Needs A Mission.

| THOUGHTS | No Comments

According to Mintel, the pet food category will continue to gain steam, growing to $22.8 billion by 2019. The humanization…

PRESS

PRESS | Beverage Industry Magazine

| PRESS | No Comments
Rulebook on Premium Beverages Is Changing It used to be that you could walk into any liquor store and, based...

PRESS | From Ridgemont High to ‘Damn, Daniel,’ Vans Is Still Kicking It at 50

| PRESS | No Comments
'Damn, Vans’ – 50 years and Vans is still kicking it. Managing Director, Meghan Labot spoke to Adweek on how...

PRESS | How can culture provide clues to brands looking to find relevance?

| PRESS | No Comments
Meghan Labot, Managing Director of Spring Design Partners recently spoke to AdWeek about how brands need to start paying attention...