THOUGHTS

Leveraging AI in Marketing Research

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Even if big data is driving the market, we truly believe market research needs empathy and emotional understanding to apply...

Why “Brand” Could be the Unspoken It-Factor for Startups

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When you launch a business there are many things to think about and prioritize. Where does building your brand factor...

Why It Pays To Work With A Small Agency.

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Celebrating our Davey Award for Bamboozlers, we had a conversation with Spring Design Partners Vice President/Creative Director, Daniel Andersson, about...

Entrepreneurs Shouldn’t Be Afraid To Knock On A Branding Agency’s Door.

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Entrepreneurs often tend to miss the branding step in their journey to entrepreneurship. They usually focus on the product attributes,...

Storytelling Alone Is Not Enough.

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Simple brand stories are not enough. Brands need to create a deeper story that engages consumers in multisensory ways.

Everything You Thought You Knew About Packaging Design Is Wrong

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We all know that the retail environment is changing at a rapid pace and the functional needs of shopping are…

Great Brands Never Stand Still

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Successful brands understand that to stand still devolves progress.

Why Your Brand Needs A Mission.

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According to Mintel, the pet food category will continue to gain steam, growing to $22.8 billion by 2019. The humanization…

Your Consumer Has No Idea What to Eat

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Abundance and stress challenge your consumers to make good choices, every day. In our recent survey, we found that 86%...

What Drives People to Eat?

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You need to think differently about the role that food plays in your consumer’s lives. Your consumer’s relationship with food...

Humanity and Healthcare Can Co-Exist

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In the past, only a few healthcare institutions could claim “world class,” but as the world has evolved, more hospitals...

Luxury POV: The Luxury of Savoring

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The Luxury of Savoring and Sipping According to LS:N Global, consumers taste in spirits are continuing to mature. With a…

PRESS

PRESS | Beverage Industry Magazine

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Rulebook on Premium Beverages Is Changing It used to be that you could walk into any liquor store and, based...

PRESS | From Ridgemont High to ‘Damn, Daniel,’ Vans Is Still Kicking It at 50

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'Damn, Vans’ – 50 years and Vans is still kicking it. Managing Director, Meghan Labot spoke to Adweek on how...

PRESS | How can culture provide clues to brands looking to find relevance?

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Meghan Labot, Managing Director of Spring Design Partners recently spoke to AdWeek about how brands need to start paying attention...