Creating a new fashion icon.

When the world of fashion meets the world of technology, the result is sure to be a game-changer. Best described as Shazam for fashion, Mirror that Look is unique. However, as more and more fashion houses embrace the benefits of technology, it becomes vital for the new brands coming into the category to stand apart in distinctive ways. The founders of Mirror That Look recognize that their AI powered technology had tremendous potential within the world of fashion, as consumers demand immediate results. However, how to introduce their technology in an impactful and memorable way, was challenging.

The objectives of the brief were simple: create a visual identity for the brand that allows it to stand out in the cluttered visual environment of an online search. We worked with the founders to create a look and feel for the new brand built on contrast. Telegraphic expression of the technology’s underlying concept, combined with a simple graphic style and impact driving color palette, results in an iconic look and feel to complement the game-changing technology.