Western Connecticut Health Network recently underwent a re-engagement strategy to unite a handful of community hospitals under a single voice that clearly articulates their philosophy of humanizing healthcare.

“We take pride in keeping people well, instead of just treating the sick.” says President and CEO John M. Murphy, MD. “At WCHN, our patients are people first.”

This caring belief inspired our design team to create an icon with dynamic movement, soft lines and organic shapes. The two overlapping forms embody a warm embrace that reinforces the patient-centric philosophy of ‘we know you well’ across all forms of communication.