Voss Artesian Water, a premium brand
from Norway, enlisted Spring Design Partners
to help launch their first foray into the flavored
sparkling water segment.
Our design for Flor de Cana establishes an iconic global brand
that is a symbol of its Nicaraguan provenance and the sophisticated
evolution of the Rum category. The artistic interpretation of the sugar
cane and volcano on the label nods back to its roots in the sugar cane
fields of Chichigalpa, where its rich and aromatic flavor originates.
Our design system tells a story of refined
elegance with an edge. Concentrating on the
swizzle stick as the tie that binds, we identify
each drink with a unique icon that connects
to a time passed.
Blue Nectar Tequila
How do you stand out among the myriad of brands competing for attention on shelf? For many brands within the spirits category, the goal of achieving differentiation is a top priority.
The history of the FDA and nutrition labeling for packaged food reads like a tennis match of political volleys between…
We all know that the retail environment is changing at a rapid pace and the functional needs of shopping are…
Successful brands understand that to stand still devolves progress.
According to Mintel, the pet food category will continue to gain steam, growing to $22.8 billion by 2019.