Voss Flavored
Sparkling Water

Voss Artesian Water, a premium brand
from Norway, enlisted Spring Design Partners
to help launch their first foray into the flavored
sparkling water segment.

Luxury Defined

Our design for Flor de Cana establishes an iconic global brand
that is a symbol of its Nicaraguan provenance and the sophisticated
evolution of the Rum category. The artistic interpretation of the sugar
cane and volcano on the label nods back to its roots in the sugar cane
fields of Chichigalpa, where its rich and aromatic flavor originates.


Our design system tells a story of refined
elegance with an edge. Concentrating on the
swizzle stick as the tie that binds, we identify
each drink with a unique icon that connects
to a time passed.

Blue Nectar Tequila

How do you stand out among the myriad of brands competing for attention on shelf? For many brands within the spirits category, the goal of achieving differentiation is a top priority.





Three Ways to Maximize the New Nutrition Facts Panel

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The history of the FDA and nutrition labeling for packaged food reads like a tennis match of political volleys between…


Everything You Thought You Knew About Packaging Design Is Wrong

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We all know that the retail environment is changing at a rapid pace and the functional needs of shopping are…


Great Brands Never Stand Still

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Successful brands understand that to stand still devolves progress.


Why your brand needs a mission.

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According to Mintel, the pet food category will continue to gain steam, growing to $22.8 billion by 2019.



PRESS | From Ridgemont High to ‘Damn, Daniel,’ Vans Is Still Kicking It at 50

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'Damn, Vans’ – 50 years and Vans is still kicking it. Managing Director, Meghan Labot spoke to Adweek on how...

Join our Team

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We are always looking for great talent in all disciplines – design, account, strategy, production, and business development. Please send...
PRESS | Worth: 2015 was a good year for spirits

PRESS | Worth: 2015 Was a Good Year for Spirits

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Our Flor de Caña Centenario 25 was featured among the six spirits you should be drinking now, from Worth's 2015...

PRESS | How can culture provide clues to brands looking to find relevance?

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Meghan Labot, Managing Director of Spring Design Partners recently spoke to AdWeek about how brands need to start paying attention...