Voss Flavored
Sparkling Water

Voss Artesian Water, a premium brand
from Norway, enlisted Spring Design Partners
to help launch their first foray into the flavored
sparkling water segment.

Luxury Defined

Our design for Flor de Cana establishes an iconic global brand
that is a symbol of its Nicaraguan provenance and the sophisticated
evolution of the Rum category. The artistic interpretation of the sugar
cane and volcano on the label nods back to its roots in the sugar cane
fields of Chichigalpa, where its rich and aromatic flavor originates.


Our design system tells a story of refined
elegance with an edge. Concentrating on the
swizzle stick as the tie that binds, we identify
each drink with a unique icon that connects
to a time passed.

Blue Nectar Tequila

How do you stand out among the myriad of brands competing for attention on shelf? For many brands within the spirits category, the goal of achieving differentiation is a top priority.





Storytelling Alone Is Not Enough.

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Simple brand stories are not enough. Brands need to create a deeper story that engages consumers in multisensory ways.


Three Ways to Maximize the New Nutrition Facts Panel

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The history of the FDA and nutrition labeling for packaged food reads like a tennis match of political volleys between…


Everything You Thought You Knew About Packaging Design Is Wrong

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We all know that the retail environment is changing at a rapid pace and the functional needs of shopping are…


Great Brands Never Stand Still

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Successful brands understand that to stand still devolves progress.



PRESS | From Ridgemont High to ‘Damn, Daniel,’ Vans Is Still Kicking It at 50

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'Damn, Vans’ – 50 years and Vans is still kicking it. Managing Director, Meghan Labot spoke to Adweek on how...

Join our Team

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We are always looking for great talent in all disciplines – design, account, strategy, production, and business development. Please send...

PRESS | How can culture provide clues to brands looking to find relevance?

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Meghan Labot, Managing Director of Spring Design Partners recently spoke to AdWeek about how brands need to start paying attention...

PRESS | Introducing Daniel Andersson

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[New York, NY] Spring Design Partners, a creatively driven brand consultancy, is pleased to announce the appointment of Daniel Andersson...