Canada Pure holds a unique position within the mass-luxe beverage category as a naturally light and flavored carbonated water sweetened with cane sugar. As the beverage category evolves, Canada Pure sought the help of Spring Design Partners to develop a new look and feel to reflect its modern water proposition.
How do you visually convey the purity that comes from the pristine waters of Canada?
Maintaining the existing equity held within the blue bottle, our design solution struck a balance between purity and flavor with hyper realistic fruit imagery combined with a playful composition and typography approach.
“The feedback on the packaging that you and your team developed for Canada Pure has been extraordinary – everyone loves it! You make our job easier.”
Linda Martin, Canada Pure