Trius is an iconic Niagara wine that over time has come to be seen as a premium leader in the region. A leadership posture was adopted across the complete portfolio of wines, including the premium Brut and Brut Rose.

How do you communicate innovation and interest, while maintaining an established iconic image?

The dynamics of the premium wine category require that brands continually deliver innovative and interesting experiences for consumers. In order to compete Trius Brut and Brut Rose needed to demonstrate an enhanced experience, while also maintaining its iconic position as a leader.

The design of Trius Brut and Brut Rose respectfully utilized the discreet equities of the Trius portfolio, while also leveraging segment cues in new ways to create interest. A disciplined approach to design, resulted in a presentation with stature and character.