While loyal consumers love Wise Potato Chips, the brand had bigger aspirations to grow their reach through a packaging refresh.

How do you leverage packaging to increase in-store presence, re-connect with a core audience and engaging new consumers?

The refreshed packaging resulted in a cohesive brand presentation grounded in authentic cues of Americana that successfully stayed true to the roots of Wise. Key design elements were able to flex and evolve for use off-pack in additional marketing efforts allowing the brand to communicate beyond pack.